Although biker culture is a global phenomenon, there are many, many, many subgroups. From brands and attitudes, to friends and causes, clubs are a part of the motorcycle makeup.
It's a human truth that when we belong to a club or a group, we feel part of something bigger and more important than ourselves. That’s exactly why Jason Lotoski, founder of Tonit, started his first motorcycle club, Sportbike West.
“In a car you're always in a compartment, and because you're used to it you don't realize that through that car window everything you see is just more TV. You're a passive observer and it is all moving by you boringly in a frame. On a cycle the frame is gone. You're completely in contact with it all. You're in the scene, not just watching it anymore, and the sense of presence is overwhelming.” ― Robert M. Pirsig, Zen and the Art of Motorcycle Maintenance: An Inquiry Into Values